Retail Success taps Jaci Twidwell to expand marketing efforts

The former Hallmark leader joins the growing Overland Park-based technology company.

OVERLAND PARK, KS. (May 20, 2021) – Retail Success, one of the fastest-growing Fintech companies in the Kansas City area, announces the appointment of Jaci Twidwell to lead their marketing, social media, and communications efforts at their Overland Park, Kan. Headquarters.

Twidwell, a former social media and public relations executive at Hallmark Cards, Inc., brings a proven track record of building and leveraging brand equity to maximize results. Her rich experience in communicating and marketing in the retail space will be an asset as the company continues to lead the pack in the omnichannel shopping experience space.

“Retail Success is incredibly fortunate to land this talented subject matter expert with a proven record of success and a thirst to win,” said Kent Galley, Chief Executive Officer. “As Steve Jobs famously said, ‘we don’t hire smart people and tell them what to do, we hire smart people and have them tell us what to do.’ Rest assured Jaci will be teaching us plenty moving forward.”

A graduate of Creighton University in Omaha, Neb., Twidwell and her husband, Jonathan, live with their four children in Lenexa, Kan.

About Retail Success
Retail Success, a Kansas City-based Fintech company leading the way in the omnichannel shopping experience, was founded in 2005 by brothers – Scott and Shannon Maher. From marketing and loyalty to eCommerce and payments, our software solutions allow greater accessibility and more convenience for both businesses and customers, giving retailers big and small the power to connect and sell to the world. These robust solutions include National Merchant Alliance, Wayroo, Boutique Window, and ByDesign Technologies. Learn more at, or follow us on Facebook and LinkedIn.

Jaci Marketing Retail Success